Ancillary task - Newspaper Advert

Forms and Conventions

For the next part of my coursework is to create a poster to promote my radio drama for publication in a national newspaper.

This image is a cd cover advertising the radio drama called "The Archers".

When looking at this image I can notice many different forms and conventions

in this case I have noticed that the poster has

• a bold title across the image
• a background to represent the radio drama as a whole
• characters within the radio drama

on this cd cover there are many things that help the audience identify with the drama. For example, the use of characters in the image will help the audience relate to and visualise to the story. As for this advertisement, I don't think it suits my target audience. I think that this example is aimed at older people such as men and women aged 40 and over, which suits "The Archers" target market.

By looking at this radio advertisement above, I think that this is aimed at men and women aged between 25 and 40. I think this because they have used characters of both genders (male and female) and aged between 25 and 35. This means that their target market will be able to relate to the characters in the drama and seeing them in this advertisement before listening to the drama, may help them visualise the story and happenings when they do come round to listen to the final product. This advertisement looks quite sophisticated and doesn't give away too much about the over all story. It leaves the audience free to make assumptions of the story itself.

 

I also decided to look at posters for films. Film posters are usually very successful with advertising their products so I want to research into this to make my drama advertising equally as successful.

This poster for the film called "In The Name of the Son" Has used minimal text and allowed the images to reveal or in some cases not reveal the story. In this poster I have also noticed that two image have been used. The image a the top could be suggesting the starting point of the film and the closeness of the two charactes shown. The second image underneath could be revealing how the narrative and story unfolds. The Scratch/broken glass effect accross the image could be symbolising the breaking down of a friendship that occurs in the story.

After looking at this example I have come up with some basic ideas of how I want poster to look.  Here is a draft I dont earlier on the computer of how I plan to construct my poster.

I have decided to use two images within my poster. One image, which will be at the top of the poster is going to be a picture of an empty car with both doors wide open. I have chosen to do this as I want the viewers of this poster to question why the car is empty and why the doors have been left open. Hopefully this will encourage the viewers to listen to the radio drama when it is released. As for editing this picture, I want the image to create a sense of mystery so I will play around with the colours to get the desired effect. I also want to try and create a "claw" effect on the car. For this I will find a claw effect image on the internet and photoshop it into the image.

For the second image, which will be placed at the bottom half of the poster. This image will include all 3 characters to help the audience identify and relate to the characters. I also want this image to give the impression of mystery so i will edit this picture aswell to give it the desired effect.

To make my poster look professional so a Radio 4 logo will be placed in the corner. I also want to include 5 star reviews from newspapers such as The Sun and The Daily Mail. This will also encourage viewers of the poster to listen to the finnished product.