Signifiers can be sounds or a group of sounds, or an image or a symbol that stands for an object or concept.
For example,
Horror - weapon (knife)
Western - cowboy. hats
Comedy - laughing (from an audience)
Romance - romantic music
Fantasy - mythical creatures
Action - guns and fast cars
Paradign
classifications of signs, or a set of associated signs which are all members of some defining category but in which each sign, is significantly different
e.g. A horror story would include props and costume, location, characters, narrative which could be a story of past?
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